As generative AI becomes increasingly embedded in professional and educational contexts, traditional step-by-step instruction in business proposal writing is no longer meaningful. This presentation reports on a pedagogical redesign informed by Mollick and Mollick’s (2023) concept of co-intelligence, which positions AI as a thinking partner that enhances creativity and critical thinking. In an undergraduate business communication course, students are tasked with writing a business proposal. Instead of writing the proposal from scratch, the students analysed sample proposals, generated drafts using AI tools, evaluated the AI outputs and samples against a set of criteria, refined their prompts, generated another output which they refined further for submission. They were also required to incorporate survey or interview data into the proposal, and along the way, provided 2 progress reports and attended 1 consultation with the tutor. At the end of the semester, the students conducted an AI-use showcase presentation to share and reflect on their AI-use strategies, ethical decisions and key takeaways. This presentation will share the design rationale, implementation structure, and early insights from student reflections and showcase presentations. It will explore how working with AI reshaped students’ understanding of authorship, professional responsibility, and communication standards. It will also highlight the kinds of scaffolding, feedback, and classroom culture needed to foster productive AI-human collaboration. This lesson design offers a replicable model for integrating AI into communication skills teaching by strengthening students’ confidence, discernment and judgment when using AI for work purposes, aligned with real-world practices and expectations.

Authors:
Anita Toh, National University of Singapore, Singapore

About the Presenter(s)
Anita TOH teaches professional communication skills and is interested in leveraging technology to enhance teaching and learning. Her most recent projects include leveraging ChatGPT for independent Q&A, and conflict and negotiation skills practice.

Connect on Linkedin
https://www.linkedin.com/in/anita-toh

See this presentation on the full schedule – Saturday Schedule

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