Climate change represents a critical global challenge, and Sustainable Development Goal 13 (Climate Action) emphasizes the urgency of raising awareness among younger generations. In this context, social media platforms such as Facebook provide opportunities for informal environmental education, especially in developing countries where digital inclusion is rapidly expanding. This study investigates the role of Facebook in promoting environmental education and awareness of SDG 13 among Cambodian university students. A quantitative survey method was employed with 81 undergraduate participants from Cambodian universities. The online questionnaire measured Facebook engagement, frequency of exposure to climate-related content, and perceptions of content effectiveness. Data were analyzed using descriptive statistics, correlation, t-tests, and regression analysis with SPSS. Findings revealed a strong positive relationship between Facebook engagement and environmental awareness (R² = 0.752, p < .001). Students reported that videos (M = 3.67) and infographics (M = 3.62) were the most effective formats for learning about climate change, while active participation such as commenting and sharing remained relatively low. No significant gender differences were found in exposure to environmental content (p = 0.217), suggesting equitable access across groups. These results demonstrate that Facebook can serve as an effective platform for environmental education when strategically designed to deliver visually engaging and accessible content. The study contributes to both educational technology and sustainability research by highlighting the potential of digital platforms to foster climate literacy in higher education contexts.Findings provide guidance for educators, NGOs, and policymakers on using social media to advance environmental communication in Cambodia.

Authors:
Polin Chhay, Chulalongkorn University, Thailand
Pornsook Tantrarungroj, Chulalongkorn University, Thailand

About the Presenter(s)
I am Polin Chhay, a master’s student in Educational Technology and Communications at Chulalongkorn University. I am in my third semester and currently developing research on ICT in Cambodian education.

See this presentation on the full schedule – Sunday Schedule

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